Patient Trends Tracker
In managing complex patient data trends, how might a visual tool be adapted for specific markets?
Project HistoryFollowing global exploratory research, a multinational bio-pharmaceutical company was pursuing one of the opportunities uncovered in the chronic disease management space. A patient trends tracker tool concept was under development and needed validation in the US market.
Research IntentGiven that patient management operations and technologies are distinct in different contexts/markets, it was important to ascertain that the concept would work for the domestic market. The primary research objective was to confirm the learning and insight gathered from previous exploratory work, along with quantifying the value the concept held for potential US users.
Approach & FieldworkTwo key research activities were designed, each to validate previous workflow research and to strengthen concept value propositions. Research was conducted with potential touchpoints for the proposed tool, including nurses, doctors, and technicians to map their workflow as well as co-create the value propositions.
During in-context research, we learned that the management team in the US included dietitians and social workers. We adapted the research plan to observe and co-create with these user groups as well.